Already proven
Sota Platforms already runs at national scale.
Members
600k+
Annual retention
~90%
Invested in the platform
$25M+
Sales through the platform
$100M+
In daily production
20 yrs
enterprise software, live
Clients delivered
35+
government & enterprise
Senior engineers
100%
in-house, no outsourcing
Security validated by
Deloitte + KPMG
independent cyber compliance
Winner, 2026 Asia Pacific Loyalty Awards, Best Use of Digital Technology, alongside Eagle Eye, Qatar Airways and Accor.
Operating figures to August 2026 · 2026 Asia Pacific Loyalty Awards, Best Use of Digital Technology · Photos: member events, Australia
Gold Coast, QLD
Sydney, NSW
Brisbane, QLD
St Kilda, VIC
Sydney, NSW
Brisbane, QLD
Gold Coast, QLD
Sydney, NSW
Brisbane, QLD
St Kilda, VIC
Sydney, NSW
Brisbane, QLD
Where we part company with the NGF
The same directive, 14 years apart.
Their numbers are right. Their answer is the one already given to PGA Members, and it has already been measured.
“Key facility personnel need to employ strategies to better understand and communicate with customers so that they continue to return to your facility.”
PGA of America · Know Your Customer 101 · 2012
“Operators need to lean into the opportunity, first by elegantly identifying the beginners who require a higher level of service…”
National Golf Foundation · August 2026
Facilities certified to run it
3,065
at its peak, of roughly 14,000
Golf shops that had never heard of it
45%
at facilities certified to run it
Where it ran it worked: 83% of students were still playing a year later. But ask a PGA Professional running a facility to deliver the directive, and very few have the bandwidth. This was NOT the easy button.
National Golf Foundation, August 2026 · PGA of America, Know Your Customer 101, April 2012 · Get Golf Ready Program Manual, PGA of America: 3,065 certified facilities, 83% of students still playing, and 45% of shop staff at certified facilities unaware of any beginner program, 2012
The product
AAdvantage, for golf.
American Airlines never changed how anyone flies. The flight is the same. What changed is that the airline knows who flew, and has something to bring them back.
1981the program, not the airline
23MAAdvantage members
$5.9BAAdvantage cash sales, 2019
$19.5–31.5BAAdvantage appraised alone
The loyalty layer was appraised at several times the airline underneath it. Golf has never had that layer.
A potential direct line to 48.1 million
The easy button for the PGA Professional
American Airlines Group, AAdvantage loyalty financing disclosure, June 2020: program launched 1981, approximately 23 million active members, approximately $5.9B of pro forma cash sales in 2019, third party appraised value of $19.5B to $31.5B
Prediction game · closes Wednesday 11:59pm
Who wins the
PGA Championship?
PGA Championship?
Free to enter. +2 entries if you pick the winner.
Where your subscription goes
Half of your Golfer ID+
funds PGA REACH.
funds PGA REACH.
PGA Jr. League
Team golf for kids, with a jersey and a captain. 3,096 scholarships in 2025.
PGA HOPE
Free golf instruction for veterans, taught by PGA Professionals. 65,000+ served.
PGA WORKS
Careers in golf for people the game has not reached. 150 graduates since 2017.
Of every Golfer ID+ subscription50% to PGA REACH
Fields Ranch EastCloseTimePlayersExtrasDone
Live tee sheet · synced with the facility
DateSat 26 Sep ▾
GroupUp to 4
Available times
Green fee set by Fields Ranch East · card on fileSelect a time
No booking fee. No commission. The facility keeps every dollar.
Booked. Sat 7:40am · +3 entries
Who’s playing
with you?
with you?
3 spots left in your group. Playing together earns +2 entries each.
SWYou
+Open
+Open
+Open
MB
Mike B.
Played with you 6 times
JK
Jess K.
Played with you 3 times
DW
Dave W.
In your Golfer ID contacts
CP
Chris P.
Shoots about 95 · plays Saturday mornings
TR
Taylor R.
Shoots about 100 · new to golf this year
JM
Jordan M.
Shoots about 90 · walks, quick pace
Add to
your round
your round
Optional. Everything here earns points.
PGA Coach · on site
Two tips before
you tee off
you tee off
A PGA Professional on site meets you on the range. 15 minutes, $25.
You’re all set.
It’s on your Golfer ID. Scan at check-in and the round earns.
Open game · matched on skill and pace
Saturday 9
Coyote Ridge
Coyote Ridge
Who’s playing
You’re in.
It’s in your tee times, and playing together earns +2 entries each.
Group lesson · beginners
Saturday, 8:00am
Fields Ranch
Fields Ranch
60 minutes with 2 PGA Professionals
Grip, stance and your first full swings
Clubs provided. Up to 20 golfers, all new
Bring a mate
You both get +2 entries.
You’re in.
See you Saturday at 8. It’s on your Golfer ID, and the lesson earns +2 entries.
What’s next
Graduates’ 9-hole scramble
Tue 5:30pm · $25 · this group only
Golfer ID3 entriesPGA Golfer ID
Sam Whitfield
4021 8847 66
StatusSilver
Since2026
Rounds14
Scan at the counter
4021 8847 66
3
Draw entries
1
Win to claim
A dozen Titleist Pro V1
Instant win · ready to claim
Tee times
Courses
near you.
near you.
Where are you playing?
City or zip · Frisco, TX
Your location finds courses. It is never shared with a facility.
PGA Coach
Ask now.
Fix it with a pro.
Fix it with a pro.
Location not set
I keep slicing my driver off the tee
How it works
Ask a question or upload your swing
An instant tip from PGA Coach AI, in seconds
Your top 3 PGA Professionals nearby, ready to book
The tip gets you started. The Professional fixes it.
Common questions
0:05
Delivered · Analysing swing
I keep slicing my driver off the tee
PGA Coach AI Instant tip · 3 seconds
That’s an open clubface at impact.
The ball starts left of your target and curves right. Nearly every slice comes from the face pointing right of the path when you strike it. Three things to try on the range:
1Turn your lead hand a touch stronger at address, so you can see two knuckles.
2Feel the toe of the club rotating over the heel through impact. Half swings first, ten balls.
3Aim the clubface at the target before you set your feet, not after.
A slice is a pattern, and a pattern is what a lesson fixes. Your top 3 PGA Professionals are below. Matt at Fields Ranch works on exactly this.
Your top 3 PGA Professionals nearby
Top match
Matt Reyes, PGA
PGA Professional · Fields Ranch, PGA Frisco · 2.1 mi
12 years teaching · Answers within the hour
12 years teaching · Answers within the hour
DriverBall flightSlice fixTrackManVideo
Next available · Today 4:00pm
3 more slots this week
Dana Kim, PGA
The Tribute · 6.4 mi · Full swing, video lessons
Sat 9:00am
Sat 9:00am
James Okafor, PGA
Coyote Ridge · 8.9 mi · Beginners, slices, short game
Thu 6:00pm
Thu 6:00pm
Nearest group lesson
Group lesson · beginners
Learn it together
Fields Ranch · Sat 8:00am · 2 PGA Professionals
$20 · 6 of 20 spots left · clubs provided
Pro on site now
On the range
right now?
right now?
A PGA Professional on site comes to you. 2 tips, 15 minutes, $25.
Every tip ends with a PGA Professional. Book, and the lesson earns you points.
On site now · Fields Ranch
Two tips before
you tee off.
you tee off.
A PGA Professional comes to your bay. 15 minutes, on the range.
WhereDriving range · Bay 12
Tee time7:40am
On site nowAM2 PGA Professionals
What should they look at?
2 tips, 15 minutes
Paid with your Golfer ID$25
Paid with your Golfer ID$25
Finding a PGA Professional
Checking who’s free between lessons at Fields Ranch
Confirmed
Matt meets you at
Bay 12 at 7:10am.
Bay 12 at 7:10am.
Matt Reyes, PGA
PGA Professional · 12 years teaching
★ 4.9 · 212 sessions on Golfer ID
Request acceptedJust now
Walking over from the lesson teeAbout 3 minutes
At Bay 122 tips, 15 minutes
Session complete
Matt’s 2 tips
for your round.
for your round.
1Aim the clubface at the target before you set your feet, not after.
2Half swings first, ten balls, then build to full.
Rate your session
Session15 minutes · Matt Reyes, PGA
Paid$25 · Golfer ID
Earned+100 points
Keep it going
A full lesson with Matt
Today 4:00pm · lesson earns +2 entries
Your status
Two rounds
from Gold.
from Gold.
Silver14 of 16 rounds
EntrySilverGoldPlatinum
Double entries on every round
Priority Ryder Cup ticket access
Gold: guest passes and event access
Gold unlocks
A dream golf escape
Gold unlocks · PGA Championship
Inside the ropes
Your rewards
2,480 points.
3 entries earned.
3 entries earned.
Weekly instant win3 of a kind wins
Three of a kind
A dozen Pro V1s
Drag to scratch
Your golf, this month
4 rounds played.
Fields Ranch at PGA Frisco · 18 holes
Saturday
Instant win
A dozen Titleist Pro V1
Brought a friend
Jack joined
PGA Championship predictions
Round three
Picked for you
Because you’ve
played 14 rounds.
played 14 rounds.
Golf destination
Play Pinehurst
Two nights, two courses, 500 bonus points.
15% off a new set
14 rounds this year, and your clubs are six seasons old.
Double points at Rancho Park
Public course, 20 minutes away, tee times free Saturday.
Discover a club near you
Quiet midweek and taking new members. You’ve never played it.
Every offer is picked from how you actually play.
Where you've played
23 courses.
4 states.
4 states.
Pinehurst No. 22026
Bethpage Black2026
Chambers Bay2025
Bandon Dunes2025
Harbour Town2025
+
The Carolinas5 / 8
America’s Top 10012 / 100
Every state4 / 50
Try it on
your phone
your phone
Point your camera here. Join in 10 seconds.
The MVP
Free for every golfer. More for those who want it.
Golfer IDFree
- The ID and digital card, sign-up in under a minute by phone number
- Entry into the national launch prize draw, with the winners announced
- Points on every round and range visit, and a first reward within 3 visits at the counter
- Tee times with no booking fee, on the facility’s own tee sheet
- Find a game, groups, events and tournaments, including junior events
- One instant tip, then a named local PGA Professional
- Championship ticket registration, open only to Golfer ID holders
Golfer ID+$19.99 a month
- Earn twice as fast on every round and range visit
- First to know when a tee time opens, and an extra booking day where the facility offers one
- A priority window to buy championship tickets before general release
- Priority booking with PGA Professionals and first access to group lessons and clinics
- Skill-matched games, private groups and leagues, leaderboards among your course’s regulars
- Achievements verified by the PGA of America, and status at every facility; partner offers such as member prices on gear
- Every membership funds PGA Jr. League scholarships, PGA HOPE and PGA WORKS through PGA REACH
Higher tiers
Golfer ID++ $99.99 a month
Faster earning, Gold status, first access to championship tickets
Golfer ID+++ $1,000 a month, capped at 1,000
Personal concierge, guaranteed championship tickets, their own PGA Professional
Lessons from industry history
We have been reactionary three times. The fourth is happening now.
Handicapping
The one national golfer identity that exists, administered by somebody else and delivered through 59 regional associations.
Online tee times
25M+ rounds booked a year and $2.3B in payments processed. The largest consumer golfer file in America, sitting with a booking company.
Tournament management
11,000 facilities and 41M rounds. Now the operating layer of club competition.
Golfer ID
Still open. The only one of the four a governing body can own, and the only one that can potentially reach all 48.1 million.
PGA TOUR Pass launches
A free digital membership. It identifies fans, not players.
Troon relaunches Access
A full paid subscription platform, 200+ courses and expanding beyond Troon.
Each of the first three is now infrastructure the game depends on and does not control, and the software layer around it reaches $4.1B by 2034 (Market Intelo golf software market forecast). An identity is only ever held once.
USGA 2025 · NBC Sports Next, January 2024: 25M+ rounds booked and $2.3B processed in payments from 3,200 technology partners in 2023, delivering over $1.04B to partner courses · Market Intelo, Golf Management Software Market Report 2034 · Golf Genius 2025 · PGA TOUR Pass, March 2026 · Troon, 10 March 2026 · NGF 2025
Why it has to be the PGA of America
Somebody is going to hold this relationship.
If private equity owns it
Leonard Green, KSL and TPG already own parts of golf, and they are very good at what they do
- The relationship sits with them, not with the game
- Facilities trade cash or tee times for access to their own customers
- Discounting is the lever, because discounting moves inventory
- It changes hands when the owner does, and the terms go with it
If the PGA of America holds it
The one organization in golf whose mandate is the game itself
- The relationship sits with the game, and the golfer consents to it
- Every facility joins on equal terms and keeps its own customers
- Participation is the lever, because serving the Member and growing the game is the mission
- Very few initiatives check both boxes, the Member and the game. This one does.
Nearly 30,000PGA Members and Associates, on the front lines
~17,800golf facilities, on-course and indoor
Oneorganization with the mandate and the reach
PGA of America Membership Report, 31 May 2025 · National Golf Foundation 2025: roughly 14,000 on-course facilities · GolfSim.co, State of Indoor Golf in America, July 2026: 3,849 indoor golf venues, roughly 17,800 together
In preparation
The names are already secured.
Every one of them points to the Golfer ID app at launch. Held for the PGA of America.
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PGA Golfer ID
One golfer. One ID. Every course.
Reserved for the PGA of America.
pgagolferid.com
Reserved for the PGA of America.
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Coming soon
Instagram · @pgagolferid
PGA Golfer ID
@PGAGolferID
One identity for every golfer in America. Reserved for the PGA of America.
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Registrar record, September 2026 · handles reserved on X and Instagram in September 2026, profiles not yet public · mockups for illustration
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